One of the biggest benefits for travelers is access to destinations that may not have otherwise received nonstop service. Cities such as Glasgow, Funchal, and Santiago de Compostela are examples of markets that can now support direct flights thanks to the economics of long-range narrowbody aircraft.
For leisure travelers, this means more choices when planning European vacations. Instead of connecting through larger international hubs, passengers may be able to fly directly to destinations that are closer to their final holiday location. The result is often shorter overall travel times and a more convenient journey.
The strategy also helps United strengthen its international network by reaching destinations that competitors may not currently serve nonstop from the United States.