One of the biggest highlights of the airline’s latest growth strategy is its continued expansion into international leisure destinations across Mexico, the Caribbean, and Central America. Southwest is increasing service to several vacation-focused destinations, including Cancun, Puerto Vallarta, Costa Rica, St. Thomas, and St. Maarten, as US travelers continue prioritizing beach vacations and warm-weather destinations throughout the year. Aviation experts say leisure-focused international travel remains one of the strongest performing segments within the airline industry as travelers increasingly seek affordable vacation options with nonstop access from major US cities.