Each of the four proposed destinations offers a different strategic advantage for Iberia's future network. Atlanta and Detroit are two of the largest business and aviation markets in the United States and serve as major hubs for Delta Air Lines, making them highly competitive but potentially rewarding markets for nonstop transatlantic service. Seattle, meanwhile, presents a different opportunity because it is the primary hub of Alaska Airlines, Iberia's fellow oneworld alliance partner. A future Madrid-Seattle route could benefit from Alaska Airlines' extensive domestic network, allowing travelers to connect easily throughout the Pacific Northwest, Alaska, California, and several western U.S. destinations. Las Vegas represents another unique opportunity, as it is one of the world's leading leisure destinations rather than a traditional airline hub. A nonstop connection between Madrid and Las Vegas could attract both European visitors traveling to one of America's most popular tourism markets and U.S. travelers seeking direct access to Spain before continuing to destinations across Europe. Together, the four cities reflect a balanced strategy that combines business travel, alliance connectivity, and leisure demand rather than focusing on a single market segment.