The timing of the new service is particularly relevant for travelers planning a winter trip to Japan.
Hokkaido is known for its snowfall, ski and snowboard destinations, winter scenery and food. Sapporo also hosts the annual Sapporo Snow Festival, one of Japan's best-known winter events. United specifically highlights the region's skiing, local cuisine and winter attractions as reasons for travelers to visit.
The December launch therefore gives U.S. travelers another option when planning winter vacations, ski trips and Japan itineraries.
Travelers visiting Japan for the first time may also find the new route useful if they want to explore a part of the country beyond the more commonly visited Tokyo, Kyoto and Osaka areas.